Feedback is appreciated and passed along. Do what you gotta do that is best for you. Lock in early and keep it going. The earliest adopters got in for $20 per month and as long as they do not cancel, they keep that rate.
Personally, I agree that the premium is not quite worth the squeeze yet... More features coming including viewing biomarkers plotted on charts over time color coded by value in reference range. Now that might be worth the premium.
They may need to tweak the model a bit. There are a number of customers who wait for a big sale, sign up, order 6 different tests, then unsubscribe. There are scenarios where they LOSE money on those transactions overall. With draw fees being taken from subscription prices, 6 draws is $50ish. So they are -$20 on the $30 subscription. Then the big sale of 26% off (easter), their margins are small to begin with. Say the member only buys a $6 test....
Maybe they need to limit the big discount sales to members that have been subscribed for at least 2 months...
Just spitballing here. Again, all feedback appreciated... the good and the bad.
If the requisitions were only good for 30 days, i think it would've prevented some of the sign up and stock up. I believe when I signed up it was $75 for twelve weeks so $300 for a year is essentially the same besides having an up front lump due. If you test igf-1 regularly the savings alone pay for the subscription