From the article: "Also in 2023, products that were approved to treat Type 2 diabetes accounted for 89 percent of all spending."
So, per Google Gemini: "This suggests that while some GLP-1 drugs are also approved for weight loss, the primary driver of the massive spending in 2023 was the use of these drugs for diabetes management."
Companies spent more than $1 billion on ads for weight loss and diabetes medicines in 2023, up 51% from the prior year, according to new data from advertising analytics firm MediaRadar. That’s nearly 15% of drugmakers’ $7.6 billion in ad spending for prescription drugs last year.
Diabetes treatments accounted for nearly $790 million in ad spending in 2023, while weight loss drugs made up almost $264 million...
Zepbound...won approval in the U.S. in November [2023], and some analysts say it could eventually become the top-selling drug of all time.
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