Between this and announcing that they'll require biometrics/ID from users in the future, they're sure determined to kill their brand. I doubt it, but I hold out some hope that this will be the last straw that finally pushes zoomers and millennials to discover Internet Relay Chat (IRC). People keep reinventing the wheel in the group chat space for some reason, even thought it was a solved problem pre-2000.
Everyone would need a VPN, possibly Tor. I think they need a VPN anyway, but that would eliminate a lot of people. Real anonymity could be compromised.