In general, you are correct. But, here is what hangs in the balance. An estimated 40,000 Americans die from complications of obesity each year. The market is huge. EL could easily produce more, reduce their prices, help more people and still make a huge profit. Instead, they took the approach that there were plenty of rich people who were willing to pay top dollar, so we need to put the emphasis on maximizing profit rather than changing and saving lives. I am pro-business and pro-profit, so don't get me wrong. But, when you can get all your research money back, and still make massive amounts of money, this becomes a moral choice. EL made a choice. Maximize profits by helping people with money and let people without money get sick and die. Call it what you like. I call it evil.