I actually really enjoy this from a perspective of convenience, but this really highlights from a manufacturing perspective how much
packaging influences quality perception.
Just think if vendors realized they could charge like 1.3-1.5X for a few color label printers and COA's with a simple QR code (which is just a text style).
I *hope* this becomes the NORM, and doesn't drive up prices to a negative point. I really don't see any difference from the conceptual design of Nexaph and QSC from a sourcing perspective, but for some reason Nexaph gets to charge 1.2-1.3X because they have better packaging and gets compared favorably to QSC.
Take notes @QSC/other vendors, and I'm saying this as someone who has worked in various levels of manufacturing for years, if your
Quality Perception goes up to this level, and costs may increase like $1.00 per kit, then you can probably charge 10% more per kit. The best part is people would sing praises about your quality increase, even if quality has not increased at all.
I know some people might think this is a negative in terms of price, but if people feel more confident about their product they are purchasing, then they actually FEEL BETTER about their purchase even if it costs marginally more. People also tend to think the product IS better (like if you have food that looks higher quality on the package, you assume it takes better).
Our monkey brains are so easily manipulated
FYI, an abstract paper referencing some of these phenomena:
This study investigates the important managerial issue of whether the packaging language of the Western consumer packaged-food (CPF) products should b…
www.sciencedirect.com