Why isn’t LLY talking up Reta in the news?

[ZippityDooDah]

I think there is a risk of waiting too long to release retatrutide, given the supersonic development of other potentially more effective agents. For example, Bioglutide is a quadruple-receptor agonist and is in phase 2 trials as an oral formulation and as a combined formulation with other GLPs.

https://firstwordpharma.com/story/5991011#:~:text=NA%2D931%20(Bioglutide%E2%84%A2)%E2%80%94an%20investigational%2C%20oral,many%20of%20which%20are%20injectable

Supposedly, Bioglutide works better, faster, with fewer side effects and causes minimal bone/muscle loss. Best of all, it makes you instantly well-hung, that's right, instantly well-hung (ok, I might have dreamt that last part 😎).

Part of me will always be fascinated by what kind of processes take place behind the scenes at big pharma companies making these kinds of decisions. I suspect it's pretty chaotic and and never-ending battle of countless "experts" one-upping each other's expertise and the biggest decisions coming down to a coin toss lol.